See what's wrong with your website.

What this means. When someone opens the site, the main content takes several seconds to appear — longer than the threshold search engines treat as acceptable.

How it hurts you. Every extra second of waiting loses visitors before they've seen anything at all, and search engines rank slower sites lower — so the site attracts fewer visitors and keeps fewer of them.

What you gain by fixing it. A fast-appearing page keeps visitors on it, feels professional, and earns a genuine boost in search rankings. Speed helps every other part of the site at once.

What this means. The site has a secure, encrypted version — but the old unencrypted address still answers on its own instead of forwarding visitors to the secure one.

How it hurts you. Anyone who lands on the old address gets an unprotected connection, and their browser may show "Not secure" right next to your business name. Anything typed there can be read by others on the same network.

What you gain by fixing it. Forcing the secure version everywhere means the padlock shows on every visit, forms are always protected, and search engines see the single secure site they prefer to rank.

What this means. The short paragraph shown under your listing in search results can be written by you. Where it isn't, the search engine improvises one from fragments of the page.

How it hurts you. Improvised descriptions are usually clumsy — a menu fragment or half a sentence — so fewer searchers click your result even when it ranks well, and those clicks go to the listings around yours.

What you gain by fixing it. A well-written description is a free advert shown to people already searching for what you sell. Written well, it wins clicks from the results above and below yours.

What this means. The site's visiting-rules file currently turns away the automated readers that AI assistants use to learn about businesses. Often this arrives by accident, inside a copied template.

How it hurts you. The business simply doesn't exist in answers from AI assistants — a fast-growing way customers now find and choose services.

What you gain by fixing it. If the block wasn't a deliberate choice, removing it is one line — and the business becomes visible in a discovery channel most competitors haven't thought about yet.

What this means. The main action the site wants a visitor to take — get in touch, book, buy — isn't presented as one clear, immediately visible button.

How it hurts you. A large share of visitors never scroll. If the action isn't obvious at first glance, for those visitors it doesn't exist — and interested people leave without doing anything.

What you gain by fixing it. One clear button in immediate view gives every visitor an obvious next step. More of the people the site already attracts do the thing it exists for.

What this means. Behind the scenes, each image can carry a one-line description. Screen-reading software for blind and low-vision visitors depends on these, and many of the site's images don't have one yet.

How it hurts you. Visitors using screen readers hear silence where the pictures are — and if images carry key information, those visitors are locked out of it entirely. Search engines also read these descriptions, so absent ones waste search value too.

What you gain by fixing it. One line per image opens the site to assistive technology and gives search engines extra context — a rare fix that serves inclusion and rankings at the same time.